Posts Tagged → Seesmic
5 Ways to Use Automated Alerts to Slow Pitch the Media
John Jantsch at Duct Tape Marketing (which is an awesome blog you should read right now if you don’t know about it.) hits on a topic that hits close to home for me, so let’s chat:
In “The Right and Wrong of PR Pitches“, he discusses what is probably the perfect example of what good PR should be from the journalists perspective. Since it’s Yelp that did the PR work (and they get social media) it doesn’t shock me to hear that they impressed John. He talks about what he liked from the PR outreach side, there, but let me go into a little detail one of the points that he quickly sketches over because he probably assumes that you know what he’s talking about:
First PR lesson – track, filter, and engage brand mentions.
In my articles on the sidebar, I go into using Google Alerts to track mentions of your brand (and that’s a great start), but you should also look into using some other services on top of that now.
- TweetBeep or TweetAlarm are both good services for keeping on top of Twitter mentions of specific phrases or words, but I’m personally fond of the Seesmic Desktop to keep running searches of the phrases and words that matter to me.
- If you’re like me and follow roughly a hojillion different blogs, a service like FeedRinse can be invaluable, letting you search and organize your feeds so that you only read what interests you.
- Filtrbox is an excellent paid solution for someone who’s looking to maximize his or her brand engagement across blogs, Twitter, and other social media.
That said, I promised you 5 ways to use these tools to slow pitch to the media as John Jantsch recommends. Here you go: